πŸ‘‹πŸ½ Hello! My name is Jisu Baek and I live in NYC now.

πŸŽ“ Soon to be grad with a M.S. in Applied Analytics at Columbia University (May, 2022). Finished my B.B.A with an emphasis on Quantitative Methods at Sungkyunkwan University (Seoul, Korea).

πŸ’ͺ🏽 5+ years with specialties in analyzing customer-driven data from on/offline services and applying insights to actionable strategies.
β–ͺ Programming: R
β–ͺ Data visualization: Tableau Software, Power BI
β–ͺ Database: SQL, Postgre SQL, MongoDB, Elasticsearch, Neo4j

πŸ”₯ Aspire to become a leader and designer in data strategy, transformation, and growth to align to customer-centric focus in on/offline business.

πŸ‘— Previously, worked as a Data Analyst - Sales and Marketing at Lotte Shopping Corporation where I automated the publishing of KPI reports using real-time Tableau dashboards. Designed and implemented cross-selling strategy between cosmetics and female clothing by performing a Principal Component Analysis (PCA) and Market Basket analysis. Mostly worked on deeply diving into customer insights through data using R, SQL, and Microsoft Excel.

πŸ’» As for my future, I want to become a mind-mining project leader who can read customers’ unmet needs from data and change the world.

🎹 In my free time, I love to row indoors, play the piano/keyboard, or jigsaw puzzles.


My full resume is available here.

If you have additional questions, please feel free to reach out via jb4563@columbia.edu. Thank you.